Is Your Website Making Money or Costing Money?
Your Website needs to Make a Good First Impression
Many small businesses have a website that is not benefiting their business much, if at all. In fact many times their website is actually costing them money. Today consumers expect a business to have a good Internet presence. So when they visit your company website and it is out dated or poorly designed, it can be a turn off to them.
The impression a consumer gets from your website is more than likely how they will view your business. So keep in mind that it is an extended reflection of your business. Many times it is the first impression a prospective customer will get about your business. it is important that it is a good impression.
Function vs. Beauty
While a good first impression is one of the goals that you are aiming for with your website’s design. Functionality is just as important if not more so. So it is a balancing act to achieve both. We see tons of website that have so many kinds of flashy bells and whistles, that it takes away from the main goal of the website.
Many businesses have a website that is basically a showcase. While it looks good, it does very little, or many times nothing, to bring prospects into your business. A website that has visitors, yet only a few conversions to paying customers, is no good for your business either.
Four Main Website Functions
A local brick and mortar business’ website should achieve these things.
It should be the information hub for your prospects and customers. All of your marketing campaigns need to be sending prospects and customers to your website. Then it can expand on the message that you are sending out. Let your website finish drawing the prospects in after they have responded to your advertising.
It should guide visitors to either call you, visit your business, or join your e-club. It accomplishes this by having a strong call to action. Give your visitors a good reason that benefits them to come in or pick up the phone and call. If they don’t visit or call, then give them a good reason to join your e-club so that you can continue to communicate with them.
It should be one of the main portals into your sales funnel. Many people would rather go to your website to learn more than to call. They may be nervous that they will be pressured on the phone or they may just not comfortable talking to you on the phone. Whatever the reason a well designed, informative website gives them another option to enter into your sales funnel.
Hassle Free Web Design Solutions
Contact us today to get your website designed so that it looks good and performs like a champ. We will design a website that is geared to bring customers through your front door.
Website design that sells is one of our many areas of expertise we can get you set up right the first time. While eliminating the headaches you will experience trying to do it yourself. Give us a call today to schedule a consultation.
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For more information regarding proper website design that drives more customers into your business, claim your free report by entering your name and email address into the blue form in the right side bar. You can select the information you are interested in when you claim your report.
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